John McFarland's profile

Sketchbook Exercise 3: See it. Say it. See it.

Sketchbook Exercise 3: See it. Say it. See it.
Video Recording of Augmented Reality piece.
Link to AR project to experience it yourself here.
My goal with this piece was to show that the thing that we are seeking, peace, is easy and natural, but unfortunately it is human nature to over build and not care about the long term effects. A once quite and peaceful piece of land becomes a deafening construction site and another crime scene for "progress". There is a balance between human kind and nature and we needed to find it...yesterday. I hope that this piece of design makes people feel and reevaluate the impact we have on our enviroments.
Project Brief
Take a walk. What do you see. What can you say. How will it be seen. Make/communicate.
My Exploration
I took a stroll around my neighborhood, a quite town in Florida, with a good portion of it being farm land and below is what I gathered.
A Time in Nature
As I sit here, the humidity hugging my skin, a sense of comfort. It's the presence of it all around me, the scent of grass and the lingering aroma of rain in the air, along with a hint of the salty ocean breeze from the distant coast. The gray and white clouds part like delicately woven lace, revealing glimpses of a soft, pale blue sky behind them. I can hear the song of birds and the rustling of trees nearby, as they call out to each other. As far as my eyes can see, there are different shades of green, from the almost yellow freshness to the darker hues of trees and grass. Dragonflies dart back and forth through the air.

And then, it all shatters—the sounds of humanity intrude. The clanging of hammers, the construction of buildings, and the relentless alteration of nature disrupt the serene white noise. Police sirens wail, introducing chaos and disorder. It's a reminder of how we, as a species, are destroying the very nature we seek to be a part of. 

A hawk flys by above me, a predator trying to survive amidst other predators.
I used the Typeface Battery Park, designed by Rian Hughes, for this project as I wanted the typography to reflect the corrosive nature of over industrialization and its cancerous effects on our environments. The Typography is also set in a toxic like magenta color representing a color that can only be created by man-made chemicals due to its saturation and vibrancy.
Other Notes
Sketchbook Exercise 3: See it. Say it. See it.
Published:

Owner

Sketchbook Exercise 3: See it. Say it. See it.

Published: